we started you ruined the mountains because we are townies. and like all mountain folk, we curse every person who drives too slow over the mountain pass, cuts in the lift line, or clogs up the already-impossibly-small grocery aisles with their carts and confused looks. our most common refrain is mumbling "you ruined ________" under our breath at those we don't enjoy. whether you live in a mountain town or simply love a mountain town, you can attest to this frustrating feeling... we just decided to put it on a shirt.

but because going around accusing people of ruining things is no way to earn good karma (and because we're not assholes), we also decided that our apparel should help the planet, not hurt it. for this reason, everything we can source organically, we do. perhaps more importantly. every single sale benefits our friends at POW - Protect Our Winters. so, go ahead! get a little angry at the next guy who pulls into your prime alpine lot parking spot but instead of shaking your fist, start flexing your steez. they may be ruining something but it certainly ain't your sense of style.