Apparel for the discerning (and ornery) townie in all of us

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shop by collection

new arrivals

wear your frustration with pride

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the locals' picks

soft, sun-ready, and made to tell that tourist exactly what you think. perfect for trailhead tailgates, patio shifts, and the long way home.

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summer · all summer

wear 'em
season long

designed to move with you, whether you're scramblin' up a 14er, kicking back on a river float, or flippin' the bird at the tourist parked sideways at the trailhead.

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summit beers?

You're a masochist. The thought of sucking air at 14,000 ft gives you a giddy feeling deep in your belly. Screaming legs, pounding head, bleeding lungs? Your ideal Saturday. Who are we to judge? Drink that beer at the top, you naughty thing.

you ruined denver

if you know, you know.

designed for townies

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denver

you ruined the mountains
essentials

the perfect collection to show that selfie-stick-totin', paper-map-readin', wrong-way-drivin' tourist what you think

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